About11 SAUNNERS & SAUNA2025.11.11 11:11 Totonoe no hi
Saunner of the Year recognizes 11 individuals or organizations that contributed exceptionally to sauna culture during the year. Announced every November 11 (“Totonoe no hi”). Since 2018.
- Saunner of the Year - Writer - Ryoko Iwata -
- Saunner of the Year - Writer - Ryoko Iwata -

A writer who has supported sauna culture through writing, discerning, and storytelling.
- Saunner of the Year - Festival - OSAKA SOUND BARTHE -
- Saunner of the Year - Festival - OSAKA SOUND BARTHE -

Japan's largest sauna festival held September 27-28, 2025, at the former Namura Shipyard Osaka Factory site.
- Saunner of the Year - Producer - Naoki Kawata -
- Saunner of the Year - Producer - Naoki Kawata -

Co-representative of JAPAN SAUNA-BU ALLIANCE, connecting corporations, municipalities, and individuals through sauna culture.
- Saunner of the Year - Sauna Consultant & Producer - Sauna King (Hiroshi Ota) -
- Saunner of the Year - Sauna Consultant & Producer - Sauna King (Hiroshi Ota) -

Known as 'Sauna King', a sauna consultant and producer who has built the foundation of Japan's sauna culture over 30+ years.
- Saunner of the Year - Gadget - Sadokei (Sauna Watch) -
- Saunner of the Year - Gadget - Sadokei (Sauna Watch) -

Casio's sauna-specific watch 'Sadokei' with heat/moisture resistance and 12-minute sauna mode.
- Saunner of the Year - Aufgussmeister - Shake Noko -
- Saunner of the Year - Aufgussmeister - Shake Noko -

Aufguss duo of Minami Shakeyama and Nokono Kubota, competing as 'Shake Noko' on domestic and international stages.
- Saunner of the Year - Mayor of Fukuoka - Soichiro Takashima -
- Saunner of the Year - Mayor of Fukuoka - Soichiro Takashima -

As Mayor of Fukuoka, positioned sauna as a pillar of tourism and wellness policy - Japan's first leader to fuse policy with sauna culture.
- Saunner of the Year - Actress - Rena Takeda -
- Saunner of the Year - Actress - Rena Takeda -

Actress who shares her sauna experiences through SNS and media, attracting new sauna fans especially among beginners and younger demographics.
- Saunner of the Year - Architect - Makoto Tanijiri -
- Saunner of the Year - Architect - Makoto Tanijiri -

Architect leading SUPPOSE DESIGN OFFICE, redefining sauna facility concepts through architectural design.
- Saunner of the Year - Lifestyle Brand - NOT A HOTEL -
- Saunner of the Year - Lifestyle Brand - NOT A HOTEL -

NOT A HOTEL's sauna-equipped lifestyle facilities introduce a new dimension to sauna enjoyment through ownership-stay hybrid models.
- Saunner of the Year - Future Sauna Mobility - Harvia × Toyota Hydrogen Sauna -
- Saunner of the Year - Future Sauna Mobility - Harvia × Toyota Hydrogen Sauna -

Harvia and Toyota jointly developed the world's first hydrogen combustion sauna concept model. Premiered in Japan at Japan Mobility Show 2025.


